IDENTITY BRANDING DESIGN
I was entrusted by game developers Section Studios to polish the identity for their new project, RIVAL: Crimson x Chaos, a multiplayer tower-defense app game. I molded a specific palette, set of fonts, and general imagery to the game's overarching themes and keywords determined by RIVAL's art directors and marketing team - such as high fantasy, dark , masculine, clean, and epic.
WEBDESIGN
Part of my job included polishing and add new elements to the webdesign for the official RIVAL site. "Universe" page below.
APPLE AND ANDROID STORE SCREENS
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RIVAL: Crimson X Chaos App and Android Store's swipe-able slideshow I made when the game soft-launched a beta version, featuring screenshots and artwork to summarize and advertise the game.
USER INTERFACE DESIGN
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RIVAL: Crimson X Chaos App Icons
Ingame UI Assets
ADVERTISEMENT WEB GRAPHICS AND CAMPAIGNS
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A big part of marketing this game was creating many ads for digital marketing on a large array of platforms.
The marketing manager and I shared the task of brainstorming and pitching the ideas for the ads from start to finish.
Google Adwords
Promo Card Campaign
Digital graphics mimicking special edition promotional card game cards I made to generate curiosity and establish the aesthetics of RIVAL to new players visiting the game's official social media platforms.
SOCIAL MEDIA GRAPHICS AND MANAGEMENT
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Exciting new duties were added to my position as Graphic Designer when I was given the job to keep RIVAL's official Instagram and Facebook, and Twitter graphics engaging, relevant, and constantly updated.
THE MANY OTHER HATS I WORE
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Other projects included fact sheets and pitch cards for press, layout designs for the official website, phone wallpapers, and assets for games by other studios.
